Many of our clients use The Edge point of sale system to push product data to their website. The most common question we get when setting up that process is "what do all of the fields in the website tab do?". You can see the website tab here from The Edge:
Handily enough, The Edge has information about those fields on their website. Click here and then click "Edge Item Record" to read about each field:
If that URL changes, please let us know and we will get an updated link. You can also see a copy of the current content below:
"In addition to setting the selection filters in EDT, every item record in the Edge contains a Website tab that allows you to provide additional web-only information for the item."
'Web Category' - By default, we will be mapping the item to the appropriate jewelry category using the standard Edge Category ID. 100, 105, etc. We can use 'Web Category' to override the catID mapping if we want to. So, initially, 'WebCategory' is not needed.
'Web Title' - This field if it is POPULATED, will set the 'Name' of the item. If we don't have it, we build the name, using the Brand, Cat Id, etc. So we might build a name like "John Hardy Ring from the Legends Collection" using the brand, category and collection fields. If we get a 'Web Title', we use that instead. So the item might be named - 'Legends Naga Saddle Ring in Silver'. Web Title - a specific name for that item - the title.
'Web Description' - This is the long description of the item. Again, by default, since we don't often have a 'Web Description' being passed, we use the Edge itDescription field first. The inventory technical description - like 'SS BATU D=.33TW 10MM CUS BL SAPH STUD'. If we see a Web Description, we use that, otherwise, we fall back to itDescription from the Edge. This is the big one that you will want to start filling in as part of your receiving process. You need long flowery, romantic descriptions on the items in the long run. This is where they go. Using that same item from before, this is the field would look like this: 'From the Legends Naga collection, this statement saddle ring features mystical dragon scales. The carved back-grille depicts the scales as a graphic design.'
The 3 Meta fields. These are strictly for Meta data. We don't use them now, they would not be visible on the front end anyway. Strictly for SEO stuff. If you are doing active SEO, they may want to use these fields at some point.
That's about it. The two checkboxes for 'never upload and always upload' These allow you to set the item to either 'never upload' - essentially turning it off to the website. Or you can force it to upload on every export, no matter what. Normally, the export only includes items that have changed in some way since the last time that item was uploaded. We only upload on a change. You can force it for that one item if you need to.
The TPW program also has a checkbox to "Do one-time FULL export". That one is important because it forces a complete export of everything, just this one time. We use it to reset everything and get 100% in-sync. Otherwise, the file we upload every day is only the items that have changed, sold, added, etc. If nothing happened to an item, we don't hear about it unless it is a FULL export.
All we really need initially is one of the FULL exports from the TPW. We can setup the mappings to your Edge category ID's from that. You can start to fill in the new 'web fields' as you receive items going forward.